Posts Tagged ‘social influence’

Mobile Phones and Social Etiquette

Wednesday, May 19th, 2010

In discussing the benefits and pitfalls of adopting technology, one solid example is the mobile phone. These devices have become an essential part of our lives and just about everyone in modern society has one, including kids. Yet the social etiquette has been slow to follow.

All too often we see two people having a face-to-face conversation only to be interrupted by a ringing phone and the subsequent answer. How is it that someone calling the phone, potentially many miles away, has precedent over someone a few feet away? Well the calling individual doesn’t know this and that’s a big factor cause she may get offended if left unanswered. (Another factor involves our desire for social connection.) The social etiquette has been catching up though. It’s not uncommon for people to just silence the phone, or quickly answer to say “I’m busy now, I’ll call you back later”, or at the very least apologize to the live conversation partner: “I’m really sorry, this is an important call”. Social etiquette has also improved in callers understanding that people might be busy.

At the same time, newer technology has aided in improving social etiquette. Texting is [fundamentally] less intrusive than a voice call since it’s passive. It’s easier to check on a text later than to check on a voicemail [that was hopefully left] or end up playing phone tag. Still, texting brings about its own set of social etiquette issues. Over time, the etiquette will catch up, assuming texting isn’t replaced by another technology before then.

Yet another technology is reducing the need for calls or texts – location reporting services. Consider Google Latitude, which informs a set of your friends of where you are at all times. Since I began using Latitude, phone calls and instant messages (which I receive on my phone (I skipped over texting entirely)) from certain friends have dropped to half. Why? Because half the calls have to do with where I am and if I can hang out. Now, friends just use Latitude to see where I am and know if I’m off somewhere far away or busy at martial arts class.

As this technology gets adopted (and I assure you that it will), we’ll face more social etiquette issues. People don’t like being tracked and are reluctant to give up privacy. All sorts of social strains will crop up. But over time, people will adjust, and perhaps even newer technologies will come to the rescue!

Bonus Observation:
People have become more respectful in silencing their phones at proper times. If you recall the earlier part of the decade, whenever a phone would ring and cause a disturbance at some event (like a meeting), the speaker would stop to announce “please remember to silence your phones” as if people needed to be informed of what the social etiquette is. Nowadays, this intrusion is less common, and when it does happen, the speaker and pretty much everyone else ignore it.

Are You In Control of Your Actions?

Friday, May 7th, 2010

We like to think that we have free will – that we’re not like other animals which are governed by their biology. But if you think this, you’re gravely mistaken. We humans, as biological creatures, are under its rules. Our decisions are fueled by dopamine on rules built through evolution. You have two choices: refuse to acknowledge this and be a slave to your desires, or accept your underlying biology and learn to become wary of its unconscious influence. If you choose the latter, continue reading below.

Our psychological mechanisms often hide their purposes from consciousness and have strong influences on our behavior. We share many of these mechanisms with other animals. The feeling of hunger causes cravings, and of course there’s the sex drive. Some are pretty helpful, like the fight or flight response while others appear to do more harm than good, like in the case of nervousness.

There are uniquely human unconscious forces as well. As social creatures, we feel all sorts of social forces, such as morality (we know when things are right and wrong) or in-group/out-group forces (the need to fit in somewhere, or to despise outsiders). We literally feel these forces and they, without a doubt, affect and sometimes dominate our behaviors. Love (often characterized as a mental disease) and its less potent variants (such as lust) certainly affect our behavior beyond normal conscious will.

Our brains are incredible pieces of technology shaped by evolution. But are we using our built-in technology as it was optimized for? The world today is very different than what many mechanisms evolved for. Also, we have access to ways to abuse our technologies, such as drugs. Cigarettes work on the level of brain chemistry, as do most other drugs, including alcohol. Processed food is chock full of sugar and fat targeting evolved mechanisms to help us in times of starvation.

We should be mindful in how we use any technology, especially that which is built into us. Do you understand why you desire something? Are you responding in positive ways to unconscious mechanisms? Or are you merely pressing evolutionary buttons (or letting others do so for their gain)?

Why Texting and Talking on the Phone Remain Intrusive

Friday, March 26th, 2010

Texting and talking on the phone while driving / cycling / having dinner has become a nuisance to our safety and social manners. It’s clear to everyone by now how dangerous (and rude) this has become. But the problem is not going away and interestingly enough, pretty much everyone is guilty of it, regardless of their awareness. Which leads one to believe that there’s more behind this.

It comes down to the fact that we’re very social creatures and we seek connections with other people. Cells phones have enabled us remained connected to those we care for, thus giving us something so important from what is ingrained in us.

This strong force should be kept in mind when approaching policies to prevent texting or driving while talking. It is difficult to stop this behavior because of the incredible strong social force. Still, we can help people make better decisions when using this technology. Like to avoid talking on the phone when on local streets. Or to avoid getting into emotional conversations while on the go. Additionally, creative solutions are appearing for mobile devices to deal with texting and talking on the phone.

I do have one such idea: Consider an app phone combined with Google Voice (which can act as a digital personal secretary). Imagine setting your device to “car mode” (or have it automatically do this via a car dock  or by detecting speed via GPS) or “dinner with family mode”. The mode would trigger Google Voice to intercept your calls with a message to inform your caller that this is a bad time before patching her through. It could send automatic responses to text messages. It could set away messages to your IM services and even shut off notifications. The technology is at hand and there’s quite a lot of potential in it. I expect we’ll see this sort of stuff within a couple of years, if not sooner.

Over time, social etiquette with texting will improve as it has for phone calls. Still, we mustn’t forget that the reason these tools have become such a dominant part of our lives is that it enhances the very human act of being social.

Using Social Influence To Be More Green

Wednesday, March 17th, 2010

As the adjacent graph jokingly indicates, the whole “Going Green” thing has spiraled out to a trendy thing instead of a genuine concern for our environment. But this isn’t necessarily a bad thing. The fact is, people are being more eco-conscious. And this in turn is affecting larger level organizations. All sorts of companies are now talking green. The government is also embracing green policies. Do each of these groups really believe in being environmentally friendly or are they catering to their interests? For individuals, there is the social influence factor. For companies, it’s the bottom line and something else to advertise. For government, it’s reelection. Perhaps it doesn’t matter. The fact remains that individuals are cutting down electricity, companies are limiting toxic chemicals, and governments are investing in renewable energy.

This is a fantastic example of aligning private interests with public interests. By doing this, we neither run into the problem of uncooperative players due to a lack of enforcement nor do we need to create a system of enforcement. I’m not sure how long this green trend will last, but it has greatly helped lay down important seeds. This also provides a lesson on how social forces can harness selfish interest for a common good.

Make Physical Activity Social

Tuesday, March 9th, 2010

Doing physical activity can be immensely more enjoyable in the company of others. We humans are social creatures and are built to respond strongly to social influence. Why not use it to our benefit? A recent NYT article discussed how many people have leveraged this fact so strongly that the prime motivating factor is the social event, and that the exercise itself is a secondary benefit. Hey, it works! And as I’ve stated before, it makes exercise seem less like a chore and more like a fun activity. You’ll certainly train better and be more committed, not to mention have others call you out on when you’re not.

There’s plenty of ways to go about this. Going to the gym with friends or significant others works well. Being part of a team sport is another. Or how about joining a grouped activity, like running, cycling, or inline skating (pictured above and among my favorites)? Martial arts is an exceptional one. Students push each other and help keep their energy up even as the training gets tougher.

There’s plenty of other activities. What’s your favorite and what tips do you have to get involved in social physical activity?

Where are the Stairs?

Monday, March 8th, 2010

Often times I’ll walk into a building and find an elevator right by the entrance. I look for stairs but they’re nowhere in sight as they’re typically hidden away at some end of the building. What if it was the other way around? What if the stairs were located right by the entrance of the building while the elevators were hidden off at some far end of the building? People will generally do the more convenient thing, which in this case means taking the stairs. It’s certainly something for building designers to consider.

Here’s another thought on convenience: without a doubt, elevators are convenient to go up multiple stories. But having a fit body is awfully convenient to go up many flights of stairs. And a fit body that uses the stairs helps itself to remain fit.

A strong factor that defeats stair use is social influence. It’s difficult to take the stairs when the friends/colleagues/family you’re with are waiting for the elevator. Why not say something? Even getting one more person on your side is enough to sway the entire group’s decision, and there’s always a possibility that others are willing to take the stairs but are adhering to the group’s default choice to take the elevator. Perhaps if more of us did this, the social norm would be to take the stairs rather than the elevator (I’m sure plenty of places have it like this, and I’m curious to know how these sort of norms developed).

Bonus tip: if you’re looking for the stairs, try following those Exit signs affixed to ceilings. They’ll usually lead you in the right direction.