Posts Tagged ‘work’

How I Make the Most of My Hours and Live an Awesome Life

Sunday, November 6th, 2011

Note: I understand that as a young adult with no major family responsibilities, I have quite a bit more time than others, so this post is geared more towards my peers. Still, for those looking to make the most of their hours and also juggle family responsibilities, check out 168 Hours: You Have More Time Than You Think

I like to think that I live an interesting life. My days are spent doing challenging work at my full time job. My nights are filled with physical activities that include roller blading, martial arts, and indoor rock climbing. Plus there’s the non-fiction books I finish every couple of weeks, the blog posts I write, and other less frequent adventures such as mountain biking. All without cutting back on necessities like sleep and seeing friends. When I tell new friends or coworkers about the life I lead, they often ask me how I have the time to do all this. The answer is: I make time. I fill every minute with stuff that matters and cut out the things that don’t.

Let’s start with a few things going for me:
I’m young and free of major family responsibilities – this is also the case for many of my peers
My job has a very flexible work schedule, and I eat 2 meals a day there
I live in the same house as my parents and have a mom that loves to cook

One major thing I don’t have going for me:
I have a very long commute – it would be close to 90 minutes to 2 hours by conventional means, but after 9 months of experimenting, I’ve got it down to about 75 minutes each way, which is still a lot.

Because I’m fortunate enough to have some very flexible work hours I typically wake up at around 8:30 or 9:00am. Now this “sleeping-in” might not sound like the most efficient start, but it’s necessary because I usually get home around midnight. I make sure to have breakfast – and then begins the commute.

In part one of my commute, I drive halfway across Queens, which is about 15-20 minutes each way (because I leave late enough, I don’t hit traffic and I can find parking without much trouble). Still I don’t let this time go to waste – I listen to audiobooks while driving. I’m presently listening to one on Portuguese survival phrases – I’m visiting Brazil soon. But previously, I was listening to a book about the balance between rules and wisdom in our institutions. I already have some podcasts lined up for future drives.

The second part of the commute is the subway ride, which is about 40 minutes each way. Here, I often read non-fiction books (the topics range from social science to business to self improvement). But I also keep my app phone synced with TED Talks and long articles or essays.

I arrive at work at around 11:00am but stick around until nearly 8:00pm to get stuff done (sometimes I don’t get as much done as I’d like and I’ll let it overflow to a weekend with spare time – it all evens out eventually).

Next comes the fun evening activity. Depending on the night of the week, it’s either roller blading (10-30 miles around the city), capoeira, indoor rock climbing, or karate. I get home somewhere between 11pm and 1am, which allows me just enough time to have something to eat and get a decent amount of sleep.

Weekends are for all the things I’m usually unable to cover during the week. This means seeing family and friends, doing cleanup and laundry, replying to personal emails (which includes looking through articles and videos sent by friends). Weekends also serve for more special activities, from going out on mountain biking trips to writing these blog posts (I typically draft several of these articles at a time when my mind is feeling the zen of writing). Oh, and there’s an awesome capoeira class every Saturday night. Weekends also serve as sort of an overflow buffer. Since I’m running on the margins during the weekdays, I’ll sometimes have a little bit of sleep to catch up on or maybe a project at work that I obsessed with finishing since it’s ready in my head.

It’s important to note that I’ve cut out some less than fully satisfying activities from my life. I don’t watch TV or play video games. For many years of my life, I was obsessed with both of these (in the case of the latter, it was practically my life). It’s not that I actively stopped either of these things. Rather, they just got pushed off the table as I became engaged in more and more interesting and fulfilling activities. Fortunately, it was a rather painless process. There are many timesinks in our media-centric culture – it’s essential to understand their pervasive opportunity cost.

Putting in the time to take care of oneself pays off in spades to avoid disasters and the resulting anguish and time loss. For example, I make sure to get plenty of sleep. The kinds of challenges I have at work are pretty mentally demanding so the day is a wash if my brain isn’t up to the task. Likewise, my body needs to recover to be ready to handle the next day’s physical activities – not getting enough sleep puts me at risk for injury. Likewise, by eating well, being physically active, and keeping social, I stave off illness (at the time of this writing, it’s been about 6 years since the last time I got properly sick).

It’s not my intention to gloat or show off with what I’ve said here (ok, maybe a little bit of the latter). I just want to point out that our daily or weekly lives can be full of all sorts of fun, productivity, healthfulness, and meaning. I grow disappointed when I hear someone say that they don’t have the time to read this book or try that new activity, or even worse, not take care of themselves. The true disappointment, however, is on the individual, because he or she will miss out on living an extraordinary life that spans into the everyday. Make the time, be awesome!

Why I Ignore My Phone, and You Should Too

Monday, October 31st, 2011

As those who know me know, I’ve become pretty much impossible to get a hold of by nearly any means of instant communication. This might come as a shock, as it rides against the convention of our always on, always accessible culture. This isn’t a matter of disregard or a lack of consideration for others. It’s actually the opposite – by using these communication tools this way, I’m free to provide my full attention to the experience at hand, and the people I’m with.

We have so many technologies that allow us instant communication – phone calls, texting, emails, instant messages, and video chat. It’s not that I’ve stopped using them – in fact, I have access to all of them on my app-phone, a device that I almost always have with me. But I keep my phone on silent most of the time – it’s only allowed to get my attention when I’m expecting an important call or message. So for the most part, phone calls, text messages, and instant messages are used in a delayed response fashion (this goes doubly so for emails, where notifications are turned off altogether).

I do check on up on messages, but the interval varies immensely. If I’ve got some dead time while walking somewhere, or waiting for code to compile at work, or actually using my communication device to do some light reading, I’ll take a look and triage or reply to messages. But if I’m out doing stuff like skating around the city or spending time with friends, or if I’m in the middle of a coding spree at work, it could be hours before I check on messages.

Now this seems like quite a bit of inconvenience, for me in that I may miss important or urgent messages, and for others that are trying to reach me. But there’s two major points that ameliorate this concern. The first is that messages are hardly as urgent as they seem – many of them can be replied to later. Likewise, many seemingly urgent messages are artificially urgent, often due to a lack of foresight in planning. For many folks I interact with, this isn’t a problem [anymore] because they know to mention things to me early and not at the last minute if they wish to get a response. I find that this actually helps to make everyone’s plans more consistent.

The second and more outstanding point is that by ignoring my phone, I’m allowed to achieve flow, a mental state of intense focus, efficiency, and enjoyability. This is something we induced constantly in karate class, where we took the time to meditate at the beginning of every class. This served to put us in a mindset where nothing else mattered in the world outside of the dojo: any concern or problem was irrelevant and the training before us was the only thing we were to have in mind. In a pragmatic sense, this held very true, and this intense focus was necessary to push our minds and bodies to new levels. At the end of our training sessions, we meditated once more to  prep our minds to return to the real world. This tenet in karate to train only with an absolutely focused mind applies to most other aspects of life – when engaged work, play, learning, and with other people. I experience an enormous sense of liberation when I’m in such a state of mind – that there’s only one thing that I have concentrate on.

Fittingly, I feel most connected with the experience at hand when I’m disconnected from everything else – the benefits are incredible: At work, it permits me to engineer a solution to some complex and mentally demanding problem. When reading, it allows my mind to drift into that of the author, where our ideas mingle to form new ones. When writing, it means i can surface the months or years of experience and learning into a concise article, like this very one you’re reading.

Being inaccessible to others for the sake of the above examples seems to come off as a selfish act. But the application for flow applies when engaged with people because it imbues that one is completely accessible. At work, this means I can devote my full attention to answer a coworker’s question. When out roller blading, it means I can push my friends harder while minding the roads for hazards. When with friends and family, it means I can listen to their thoughts and ideas and make for a meaningful conversation. You can’t put a value on giving a person your full attention.

This manner of using [and ignoring] communication technology has come through a lot of mindful experimenting and observation. In the process, I’ve made plenty of mistakes and even offended a few people. But I’ve come out with a strong sense of how to make the best of these tools, gaining the ways to connect using new technologies while keeping intact the more sacred connections of here and now. I suggest trying your own experiment with this. Evaluate how you use phone or emails. You might find a life more focused on the things that matter most.

How I Landed the Dream Job

Monday, January 17th, 2011

As you may know, I’d been looking for work for a while and recently started at Google. Many friends are astounded by this news and are so happy that I landed the dream job. Likewise, I know many folks that are looking for work so I’d like to share the things that helped me get to where I am now.

Unconventional {Methods, Companies, People}

Much of what I discuss here is unconventional and even backwards seeming. Bear in mind that consistency is important: while the process below is unconventional, so too are the companies I targeted and the kind of person I am. What I did would not work for most potential jobs. Likewise, these methods may not work for many people. Let’s get a few definitions straight for the purposes of this article: the dream job resides at an unconventional company (and the world would be better off if we had more of these). This is the sort of company that offers much freedom (like work hours, working conditions, and projects), a nurturing environment (one that promotes learning, growth, and little bureaucracy), and solid compensation (salary, benefits, perks). By the same token, this job expects incredible work out of their employees: solving hairy (but interesting) problems, using creativity and thought to make significant decisions, and taking responsibility for getting stuff done and done well. I consider it more than a fair tradeoff. (Note: the dream job is not something that is easy where you can just cruise around on your managerial chair, raking in the dough.)  I feel it takes an unconventional person to take on this role (I could be wrong, but the description that follows won’t suit everyone). These are the sort of people that are go-getters. They’re the ones that like challenges and may take on difficult work (like in school) for fun. They don’t take ‘no’ for an answer. They’re troublemakers for sure, but they also make the impossible a reality. They’re the ones that want to do work that matters. If this applies to you, then read on.

Think Long Term

Pretty much everything I cover here involves a long term approach. I can almost guarantee that you won’t find any instant results. This entire process took about one year for me – but it was well worth it and my success would have been impossible if I didn’t invest in building for the future at the cost of the present. Don’t be discouraged if things don’t work out. Keep pressing on – your efforts will compound and at some point you’ll pass the tipping point.

Some Good Reading and Great Ideas

It seems I’m not alone in these unconventional thoughts. Desire for meaningful work has grown in the past few years. Seth Godin, marketing genius and someone who has his head on straight regarding good work, has discussed this for at least a year. His book, Linchpin, chronicles his thoughts and offers unconventional advice to practically do work that matters. Many of the strategies below were inspired or solidified by what he says. I highly advise checking it out, along with his blog, which is filled with succinct yet insightful posts.

Know Yourself

What is it that moves you? What is it that drives you to get up every morning? Knowing what you care for gives you a strong foundation for every part of your work and approach to finding work. It’s surprising how elusive it can be to determine what exactly this is. Having been involved in so many disciplines myself, I was especially unclear on this. I had so much in my head, but it was a jumbled mess. So I began organizing it, in the form of a blog. As I discussed in detail in my previous post, this helped immensely. The blog also helped to establish other attractive traits: from exhibiting my unique thoughts and insights to showing communication skills. A blog presents a great opportunity to show what you can do as I discuss below.

Show What You Can Do

A common error is to spend a lot of time polishing a resumé and not on much else. While having an acceptable resumé is important, it rarely makes someone stand out (resumés actually serve to weed out applicants more than anything else). Instead, focus on showing off your work and abilities in a tangible, visible, and lively way: through a portfolio. Unconventional people, without a doubt, have an arsenal of work, past and present, that they can show off. These don’t have to be anything outrageous or complicated – most of the larger projects on my own portfolio are from my university courses. Conversely, a portfolio is an opportunity to show off your original style and personality.

Learn at Every Moment

We’re surrounded by information – way more than we ever possibly consume. The upshot is that there’s more opportunity to learn than ever before. Will you take advantage? Or will you spend your time watching tv and playing video games? In 2010, I read more than 30 books, most of which were non-fiction. I watched many TED Talks. There’s no doubt that these things drastically improved my understanding of the world. Likewise, I invested much time in broadening my technical knowledge, whether it was learning the tried and true (through computer science algorithms video lectures) or the new hotness (iPhone development and jQuery). These were things I started doing long before I seriously considered delving into the tech world – I understood that the knowledge would prove useful in some regard.

Do Interesting Things

Perhaps you find a lot of what I mentioned above less than exciting. That’s fine; there should be space for fun – there’s plenty that’s also “productive”. Over the past five years, I took up two forms of martial arts (Kyokushin karate and capoeira) and joined the NYC inline skating community. What did it cost me? A great deal of time and effort, along with some money. What did I gain? Enjoyment, discipline, good friends, good health, and character. People like to be around (and work with) interesting people. You have nothing to lose by taking on some interesting hobbies and it’s another thing to make you stand out.

Try Different Things (and accept that some things won’t work out)

In one of my earliest blog posts, I discussed how it takes many bad ideas to come up with good ideas. This process applies well to finding the right calling and job. Don’t be afraid to try different and interesting things. There’s a good chance that some things won’t come to fruition. Don’t let that discourage you. One – you never know what might work out to an incredible project or experience. And two – just about anything can be a learning experience. Over the course of last year, I had several projects that didn’t pan out. It seemed that I’d wasted time and energy. But I can’t say that I didn’t learn anything. Likewise, I did manage to add a few pieces to my portfolio and also had solid things to discuss at job interviews.

Tell a Story

Another critical error is to skimp on the cover letter (or not have one at all). I followed the generic advice on cover letters and found that this pretty much didn’t work. So I tried something unconventional (naturally). I told my story. I was honest and real and personal. Go ahead and read the one I sent to Google. It teems with something that can’t be quantified. The meat of it (the second and third paragraphs) don’t even pertain to the position! And I actually copied this section nearly word for word in cover letters for other places I applied to. Note that these words couldn’t be “copied” by anyone else. It stood out as unique to me – no one else shares my story. I conveyed competence, curiosity, and leadership skills in a subtle way (which is often more convincing than a direct approach). This cover letter was the tipping point for me. This is when I started getting callbacks and interviews. The cover letter is a legitimate chance to wow someone; don’t throw it away.

Go Above and Beyond

Going the extra mile is effort; most people don’t bother doing more than the requirement when it comes to applying for work. Hence, there’s a big opportunity for those willing to put in a little more (also an easy way to stand out). What I covered so far (like the portfolio, blog, and cover letter) are a part of this. Is there room for more? I think so. I snuck in some unconventional material (see above) in my LinkedIn profile. I’m sure that this is a turn-off for many hiring organizations – probably the very type of companies I wouldn’t want to be a part of anyway. Conversely, this can grab the attention of organizations in which you’d have a good cultural fit with. Strikingly enough, a recruiter from Google reached out to me after seeing my LinkedIn profile. The potential cultural fit “visible” in my profile did play a role in this. There’s a thousand other ways to go. At a job fair, I snuck in a general version of my cover letter with my resumé. One company I interviewed at told me that this made a profound impact.
With Google, I pressed harder. I knew they wanted references at some point, so I included them with my resumé and cover letter. Not just names and phone numbers, but also a photo of each of my references, a short description of their incredible work, and a description of my work with each of them. Even more: I included a picture of myself in my home workspace (which I felt matched their culture very well). I have no idea if this helped, but considering that I got the job, I’m sure it didn’t hurt.

Prep, Practice, and Be Real

Know the companies you’re applying to inside and out. For technical positions, know your stuff and be ready. I spent a few solid weeks going over computer science stuff after receiving contact from a Google recruiter. I was sure to practice writing code by hand. Let your potential future employer know how important this is for you and how deeply you’ve prepared. I asked my Google recruiters on what to expect so that I could prep. On the interview day, I brought my own whiteboard markers (it helped immensely to have thin, functioning markers considering the amount of code I wrote that day) and was unashamed in telling my interviewers of this (at least one of them seemed impressed at my “unusual level of preparedness”). I learned from my progress – every interview with a company inadvertently served as practice for following interviews (the Google one was the last one I had so at that point I was pretty comfortable). Lastly, it helps to get along with those you meet. If you’re the interesting, knowledgeable, and capable person you claim to be (according to the unconventional advice above), then you should have little trouble connecting on interview days.

Don’t Be Shy to Ask for Help

Too many of us have this idea in our heads that we have to make it on our own – that we must prove ourselves this way. Not only is this a terrible way to approach things, it’s also potentially damaging. I’ve had support from so many people in the years it took me to figure out direction in life. My parents unconditionally gave me a home, meals, gas money, and trusted my judgement. Two professors I worked with fought bureaucracy to help me get some pocket money in exchange for helping them on their university course. They also allowed me to be a part of their own organization. Another two professors, in technical disciplines, offered their advice in career matters (one of which truly understood my creative nature and helped to shape my portfolio). All of them offered fruitful discussion without imposing judgement. Friends provided great emotional support (and sometimes covered my tab so I could come hang out with them). A mentor like friend helped me meet more folks in the tech world and offered his wisdom in looking for work. There’s no question that all this support went a long way. I was sure to take whatever help I could get, while giving back as much as I could – I still have unpaid debts to many of them; I’ll be sure to reconcile these in time.

Odds, Ends, and Some Final Thoughts

I haven’t really mentioned resumés. I don’t consider them as important as the other factors I discussed. Likewise, there’s plenty of good advice around for resumés. I’ll mention a couple of things: Avoid buzzwords and don’t blast your resumé. If you’re gonna go for real, meaningful work, then go all out. You won’t be able to apply to as many places, but your success rate will be higher, and it’ll be with interesting organizations. Quality over quantity.

Another thing to mention is that having a good academic record helps, especially if you don’t have much experience. I’ve had many classmates consider me silly for really pushing for solid work in every one of my courses. This is a testament to show that it did make a difference: my GPA and transcript was looked over during my job application process.

A little bit of luck always helps out. I was fortunate that interesting companies were hiring and that I wasn’t blown away in some important interviews. Still. you can make your own luck by being prepared – tip the scales in your favor.

Overall, I was determined to not compromise and not sell out. I was fortunate enough to have support so that I could stand by these principles. Not everyone has this option and I don’t hold it against anyone that’s trapped in this position.

I hope you enjoyed the story I shared above. Likewise, I hope you find some of the ideas helpful. There’s no right way to go about landing the dream job, but I’m sure there are plenty of wrong ways. There are other great ideas to consider still. I didn’t follow every one of them but I did find a path that worked for me. No matter what the process, expect it to take great effort and time – it’ll be worth it.

What It’s All About (One Year Later)

Monday, January 3rd, 2011

It was about one year ago that I decided to start this blog. It was an interesting and difficult time for me – I was at the crossroads of life. I understood that I had something special – between my abilities, knowledge, and desires to better the world – but no clear direction. This blog’s purpose was to help rectify this with two specific goals from the beginning:

One – to figure out who I am and what I care for. To me, everything in the world is interconnected. My formal and informal education provided me with knowledge the spans the natural sciences, the social sciences, and engineering; from life to people to technology. One goal in this blog was to take all these interconnected thoughts – a huge and jumbled mess of ideas and insights in my head – and organize them in tangible ways.

Two – to build a repository of my thoughts, opinions, and insights that can be shared with others. Every single article I posted here was a conversation. As someone who spends many hours absorbing the world’s knowledge and even more time thinking over all I come to learn, these posts represent a window to my mind. But even beyond that, nearly all the posts are conversations I’ve had with other folks. I’ve found myself sharing the same insights with many people, retelling what’s on my mind. They connect me to others in deep ways and I understood that exposing my thoughts would help to forge connections with others that may help me find direction in life.

So what does this all mean a year later? Quantitatively, I made 75 posts in 2010 – most of them in the first half of the year, but the latter posts being significantly deeper (and longer). My writing and communication abilities improved manyfold – it was not easy to transform my unorganized thoughts into readable words but the practice has helped immensely. Most importantly (and qualitatively), I accomplished my goals – of both the blog and of finding direction in life. Many of my posts seemed of disparate topics. But as time went on and the number of posts grew, a pattern emerged. Seemingly unrelated discussions such as those involving antilock brakes and eating better actually have something in common – along with every other post I wrote: it is the mindful application of technology (in a broad sense) to better people’s lives. This is what the blog is about. This is what I am about. It’s about the intersection of humanism and technology. Perhaps the greatest insight regarding myself is that I am every bit an engineer as I am a scientist.

Having direction in life is not only comforting, but also deeply empowering. It allows one to apply his or her abilities in a precise manner – one that bears fruit. I am no longer at the crossroads of life; rather, I’m about to embark on an incredible journey. I will be surrounded by other incredible minds. I will work on interesting projects. I will be offered financial security. Most importantly, I will be in a nurturing environment that will help me to develop myself while simultaneously allow me to contribute to something that makes the world a better place. (To be specific about all this, I’ll be working as a Front-End Software Engineer at Google in NYC.) I’m excited.

Life has always been meaningful to me, but it’s enthralling to see meaning in a concentrated form. Much sweat, support, and luck has helped me reach to this successful place in life. Finding myself. Sharing my mind with others. Staying positive and proactive about the journey of life. Getting that encouragement and wisdom from friends, family, teachers, and colleagues when I was down and confused (I’m so thankful to have these people in my life). Having the stars align. Perhaps the unexpected shouldn’t be so surprising.

It’s now time to set some new goals, in life and on this blog. With life, it means forging along this direction, scaling up, and doing some incredible things. As for the blog, the first goal is officially complete. The second goal – while it’s done its job of getting me noticed for meaningful work – is also one of greater aspirations. It’s been a long term goal of mine to share and record my unconventional approach and insights (and this blog is certainly not my first attempt to do so). There are many things I wished to discuss but was [mentally] preoccupied with figuring out direction in life. It’ll all be out in coming posts; so many ideas have been churning in my head. It’s also now appropriate to set a goal to build the readership on this blog. It’s been near zero so far (which is fine since that wasn’t a goal the past year and also so I wasn’t pressured to produce). However, my network is about to expand; best I make the most of this opportune moment. This means I’ll have to post regularly; probably a good thing. I’ll do my best.

Consider this the real launch of this blog. See you soon and thanks for reading!

On Being a Leader: It’s All About Delegation

Tuesday, August 31st, 2010

I learned a lot about what makes for a good leader at a recent large inline skating event. I had volunteered to lead one of the skating events for the Big Apple Roll, which entailed getting 75 skaters safely through 20 miles of NYC streets. A seasoned skate leader planned the route for me and offered me pointers along the way, but keeping everything together rested primarily on my ability to delegate smaller tasks to others – it’s clear that this skill is necessarily in any leader.

To explain why, let’s start with a different kind of skating group – one with just a handful of similarly skilled skaters. In this case, everyone can simply follow the guy in front. This “leader” doesn’t need to do much more than follow the route and turn around on occasion to make sure everyone is still there. In essence, that’s not much leading; each person is fine with just following the “leader” (I should note that this leader still has the important task of selecting a safe route and pace). Now contrast this to a much larger group with skaters of varying skills; things are different. The leader has to make sure that skaters know where to turn and keep them on route. This becomes difficult as the group of skaters will inevitably become spread out among several blocks (many more when there’s 75 skaters). The leader must also make sure skaters remain courteous to pedestrians and cars. At this point it’s clear that more than one person is needed to coordinate this sort of effort. It’s here that a leader’s purpose becomes obvious; for his task is coordinating the coordinators – delegation.

The coordinators would each have a set of smaller, manageable tasks. In the case of this skating event, they had to stay in the front with the leader (me) and be ready to mark any turns when I requested them to do so, and stay there until the last skater passed by (which was another coordinator assigned to sweep). These team members also had to keep skaters from taking over the entire road or crosswalks. So a crucial part of the leader’s job is to select coordinators capable of handling the subtasks (and of course knowing what subtasks are required). I had to pick a team of volunteers that I could trust to do the job, without the need to watch over them. In the end, the responsibility rests on the leader. If any single member of his team fails to deliver, it’s still the leader’s fault for not selecting someone capable enough.

The skate event I lead was a successful one and everyone thanked me for it afterwards. Still, the thanks should go to the whole group of volunteers. They were capable, responsible, and enthusiastic in helping out me and the rest of the skating community.

There were two lessons learned on leading: First, that a leader serves to coordinate others when a task is too big to handle alone. And second, that those selected by the leader are picked for specific abilities and should work to live up to those expectations. Although I learned these lessons through involvement in the inline skating community, it’s clear that they apply everywhere, from political offices to workplaces.

Special thanks to Leo for planning the route, sweeping, and giving me guidance throughout this skating event. Also thanks to the skate volunteers that helped out on this event! Lastly, thanks to everyone else on this skating event for supporting the adventure!

Doing What You Believe In

Tuesday, May 4th, 2010

What do you do? What do you believe in? Do you do what you believe in? Are you doing something you care for? Is it something that matters? We spend most of our waking hours working – work is part of who we are. Is this who you wish to be? These questions are neglected by many folks. They feel that a job is just a job. In some cases, their argument is valid, like if they don’t have other options and they need to support their families. But the many other people that do have a choice refuse to acknowledge it. They want to stay “safe” and have a job instead of pursuing a calling. Work is just work, yet work is life.

This shouldn’t just matter to individuals, but also to organizations (especially companies). Is your organization all about what it does or what it believes? Do its employees put in work in exchange for a paycheck? Or do they put in sweat and blood to support a cause you jointly believe it? Is your organization persuading potential consumers with what its product does? Or is it building a following around a genuine philosophy?

In a recent TED talk (embedded above), Simon Sinek discusses what inspires people (to work, to buy, and to support). He proposes a golden circle which consists of three concentric rings with a term within each: what, how, and why, from the outside to the inside respectively. He explains how so many companies, such as Gateway, start from the outside and go in, while others, like Apple, start from the inside instead, with why. So while Gateway, and most other computer companies, talk about what their products to, Apple makes products that exemplify why the company does what it does. (Sinek also tells similarly admirable stories behind The Wright Brothers and Martin Luther King, Jr. so check out the whole talk.)

Sinek offers scientific support for the golden circle in the form of biology; he shows how our brains are structured in the same manner. The most recently evolved part, which is more rational, controls the what while a more ancient part, involved with decision making but not tied to communication, is more about the why. As much as you can try to persuade someone on strict rational grounds, the more emotional feeling part of the brain will have a strong say in decisions.

So look at yourself and your organization. Does your work matter? Does your product just do something or does it prove that you and your company believe in something your consumers believe in?

Work

Thursday, January 14th, 2010

Many people spend their days at jobs they dislike and often cannot enjoy the things they work so hard to pay for. Should Monday be so dreadful? Can we have a society where people don’t complain about or hate their jobs? Surely there’s the argument that we have to work in order to provide for our families and to survive. But is this survival really living? Our work lives very much represent who we are. The livelihood should be something integral to life rather than the thing that sucks out life. Everyone should feel they have a purpose at work, and it should be something they care for. Good for the employees because they’ll be happier. Good for the business because employees will be more productive.

What work environments are inspirational and productive? And what work environments cause grief?